WE HAVE ONE cover this week, looking at how Chinese companies are winning the global south. Chinese firms in industries from cars to clothing are expanding abroad with startling speed. A new commercial contest has begun. Its battleground is neither China nor the rich world, but the fast-growing economies of the global south.The expansion of Chinese business is taking two forms. One is through globalised supply chains. Another, less noticed, is the pursuit by Chinese firms of the 5bn consumers who live in the rest of the developing world. Since 2016 listed Chinese firms have quadrupled their sales in the global south, to $800bn, and now sell more there than in rich countries. For the West, attempting to deal with China’s rise, that holds uncomfortable lessons.
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